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We use behavioral science to
understand why people act
the way they do.

We use behavioral science to understand why people act the way they do.

We work with clients to design, test, and scale new ideas to create meaningful and sustainable change.

Our diverse team, with backgrounds in development, communications, graphic design, research, and academia, collaborates to leverage behavioral science for one primary goal: delivering scalable and evidence-based solutions that drive transformative outcomes for our clients.

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Our Values

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Social Impact

Prioritizing initiatives that
benefit our target audience

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Participatory Collaboration

Embracing teamwork and partnerships
to achieve meaningful change

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Innovation

Fostering creativity and continuous
improvement in behavioral design

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Evidence-Based

Grounding our recommendations
in rigorous research

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Scaleable Solutions

Developing projects that can be
implemented and scaled effectively

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Sustainability

Prioritizing projects that
promote sustainable practices

Our Focus Areas

We work on the intersection of behavioral science and different domains of public health, including:

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Preventive Care

A Healthier Tomorrow, One Choice at a TimeDiscover the impact of our initiatives that empower individuals to make healthy choices.

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Vaccination

Guardians of ImmunityDiscover the impact of our vaccination initiatives, building a shield of immunity for a resilient society.

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Well-being

Empowering Well-beingExplore how we empower individuals and communities to take charge of their well-being.

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Water, Sanitation, Hygiene

Clean Solutions, Healthy LivesLearn how our initiatives in water, sanitation, and hygiene contribute to healthier, thriving communities.

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Environment

Sustainability in ActionExplore how we actively contribute to a healthier planet through innovative and impactful environmental initiatives.

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Disaster Risk Management

Ensuring SafetyDiscover how we build resilience and ensure safety for communities facing adversity.

Our Methods

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Behavioral Diagnosis

Identifying behavioral barriers to action with data collection tools.

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Behavioral Design

Crafting innovative solutions based on human-centered design.

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Experimental Design

Designing experiments to test and evaluate the impact of behavioral solutions.

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Strategies for Scale

Building ecosystems for sustainable scale and replicating effective solutions.

Publications

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Nudging the Trendsetters: Increasing Second-dose HPV Vaccination in Bogota, Colombia

Martínez Villarreal, Déborah; Díaz, Lina M.; Maldonado, Stanislao, 2023
Department of Research and Chief Economist Inter-American Development Bank

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Nudging Vaccination in Latin America: Insights from Three Field Experiments in Behavioral Economics.

Martinez Villarreal, Deborah. 2023
Ph.D. diss., George Mason University

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The Central Role of Social Dynamics in Nudging Social Norms for Collective Health.

Martinez, Deborah, Ana Maria Rojas, Carlos Scartascini, and Alberto Simpser. 2023
Inter-American Development Bank. Discussion Paper N. IDB-DP-1003

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Selected Partners

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Get in Touch

Connect with us to explore how we can drive positive change together. We are excited to hear from you!

Send us an Email